Suede Care in Five Minutes a Week

Suede has a reputation for fragility it does not deserve. It asks for small habits, not maintenance projects. Here is the whole routine.

Before the first wear

Apply a suede protector spray and let it dry overnight. This single step does more than everything else combined: it lets water bead instead of soak and gives stains nothing to grip.

After each wear

Thirty seconds with a suede brush, always in one direction, lifts dust and revives the nap. Let the pair rest a day between wears; the inner footbed needs the recovery more than the suede does.

When something spills

Blot, never rub. Let mud dry completely before brushing it off. For persistent marks, a suede eraser works like a pencil eraser: gentle strokes, then brush the nap back up.

What to avoid

Heavy rain, radiators, and shoe polish. Wet suede should dry slowly at room temperature with a shoe tree or stuffed paper holding the shape. Heat cracks the hide; polish clogs the nap permanently.

Every pair in our footwear range is genuine suede, and each product page carries care notes specific to the cut.